![]() ![]() ![]() Garments that were immediately associated with the hippie culture included bright and unusual designs that some thought to be attention-seeking (Hill, 2016). In its essence, hippies represented a “counterculture club” where everyone was free “to do their own thing” (Moretta, 2017, p. There was no unified opinion about what hippies wore there were no requirements for gender, race, or age to participate in the movement. Moretta (2017) explained that the hippie movement was difficult to define because “it included everyone, excluded no one” (p. San Francisco was determined to be the city where hippies originated as it was demographically unique as well as scandalous compared to the rest of the cities on the US map. While some focused on exploring the reasons for the fashion’s development, how it progressed, and what it meant, others preferred to analyze the style from the perspective of patterns, colors, and cuts. ![]() Researchers that studied the hippie culture and fashion usually took two approaches that are quite different. Studying the fashion of the hippie culture is important because it illustrates the changes that society had undergone in the 1960s not only with regards to the style of clothing that people wore but also why they wore them and what message they wanted to communicate. Because of this, the hippie cultural movement became extremely influential and grew in size to capture the attention of people from different societal layers. Hippies wore bright patterns to reflect their hectic but liberating lifestyle, which also promoted the use of recreational drugs. The nature of the hippie movement was characterized by a protest against the established capitalist rule in the US that had a strict etiquette about wearing clothing. Vibrant colors, loose silhouettes and cuts, the peace sign, and flowers will forever be associated with the multiculturalistic and naturalistic approach to life. Hippies wanted their clothing to serve a broader purpose than just making them look good or keeping them warm. The fashion style inherent to hippies is known to everyone however, the history of its development and significance has often been overlooked. ![]()
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